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Stations


Stations was one of my first true PM challenges as it branched across the organisation. Stations is the SoundCloud equivalent to Spotify radio. The algorithm is based on collaborative filtering which is a format used to find the likelihood of taste through a socialgraph.


I led Stations from concept to launch through a user centric collaborative design and development process including, internal insights, audience and market research, persona development, design sprints, rapid prototyping, and continuous user experience testing resulting in our MVP launch and three additional milestones. This was one of the first experiences to be tested on our home experience increasing retention by 11%